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Pretty in Raw was founded by Crystal Smith, a working stylist who couldn’t find consistent, truly raw hair for her clients. Every “raw” bundle she tried felt processed, over-steamed, or overpriced. So she started sourcing directly from the root — literally.
Pretty in Raw was born out of a promise: to offer authentic, transparent, and tested raw hair that performs beautifully in the chair and beyond.
Every bundle we sell has been wear-tested, pressed, curled, and reinstalled to make sure it meets the Pretty in Raw Standard: longevity, softness, and real movement. Real hair. Real results. Raw honesty.

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FAX

Is your hair really raw?

Yes — all Pretty in Raw bundles are 100% authentic raw hair. That means the hair is never steamed, processed, or chemically altered in any way. Each bundle is cuticle-aligned and comes straight from the donor, so you’ll notice small natural differences in color and pattern — that’s how you know it’s real.

Our Luxe Collection is single-donor Raw Indian hair, and our Classic Collection is multi-donor Raw Indonesian hair — both completely raw, just sourced differently.

What’s the difference between Luxe and Classic?

Luxe: The Luxe Collection features 100% single donor Raw Indian Hair that’s thick, full, and built to last. It has a soft texture with low-to-medium luster that blends beautifully with relaxed, pressed, or textured natural hair. This collection is perfect for long-term installs, holding curls and maintaining its quality for 3+ years with proper care.


Classic: The Classic Collection features Raw Indonesian Hair that’s soft, silky, and easy to maintain. It’s multi-donor and cuticle-aligned, giving you consistent quality and a smooth, natural finish. This hair works beautifully for any type of install— from quick weaves to traditional sew-ins — and can last up to a year with proper care.

How long does it last?

Luxe: 2–3+ years | Classic: 1–2+ years with proper care.

Can I color or bleach it?

Absolutely — both collections lift beautifully. Always deep-condition after.