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Pretty in Raw was founded by Crystal Smith, a working stylist who couldn’t find consistent, truly raw hair for her clients. Every “raw” bundle she tried felt processed, over-steamed, or overpriced. So she started sourcing directly from the root — literally.
Pretty in Raw was born out of a promise: to offer authentic, transparent, and tested raw hair that performs beautifully in the chair and beyond.
Every bundle we sell has been wear-tested, pressed, curled, and reinstalled to make sure it meets the Pretty in Raw Standard: longevity, softness, and real movement. Real hair. Real results. Raw honesty.

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Collections

FAX

Is your hair really raw?

Yes — all Pretty in Raw bundles are 100% authentic raw hair. That means the hair is never steamed, processed, or chemically altered in any way. Each bundle is cuticle-aligned and comes straight from the donor, so you’ll notice small natural differences in color and pattern — that’s how you know it’s real.

Our Luxe Collection is single-donor Raw Indian hair, and our Classic Collection is multi-donor Raw Indonesian hair — both completely raw, just sourced differently.

What’s the difference between Luxe and Classic?

Luxe: The Luxe Collection features 100% single donor Raw Indian Hair that’s thick, full, and built to last. It has a soft texture with low-to-medium luster that blends beautifully with relaxed, pressed, or textured natural hair. This collection is perfect for long-term installs, holding curls and maintaining its quality for 3+ years with proper care.


Classic: The Classic Collection features Raw Indonesian Hair that’s soft, silky, and easy to maintain. It’s multi-donor and cuticle-aligned, giving you consistent quality and a smooth, natural finish. This hair works beautifully for any type of install— from quick weaves to traditional sew-ins — and can last up to a year with proper care.

How long does it last?

Luxe: 2–3+ years | Classic: 1–2+ years with proper care.

Can I color or bleach it?

Absolutely — both collections lift beautifully. Always deep-condition after.

Let customers speak for us

from 5 reviews

I have purchased the Luxe collection and absolutely love them! They came super fast and the quality is great.

Anonymous
Pretty In Raw Extensions

The luxe collection curly hair is the best. My bundles have lasted me for a while now. I’ve experienced zero shedding and tangles. Even after straightening my bundles, the curls still bounce back. 10/10 recommend!

Anonymous
Pretty In Raw Extensions

Honestly, the more I used this hair, the more I fell in love with it. Pretty in Raw is really raw !

S.W.
Pretty In Raw Extensions

BEST BUNDLES, BEST PRICES!! I’ve gotten multiple allegations of my sew-in being a silk-press and it’s for good reason! I absolutely adore this hair, I bought the Indian wavy for reference & I can’t wait to purchase more! Worth every penny!!

Anonymous
Pretty In Raw Extensions

I lovedddd this hair. I ordered 24,26,26 of the Raw Indian “Luxe Collection” & I’m literally on my 3rd install🫣! Definitely worth the price, i’ll be returning

Jade S.
Pretty In Raw Extensions